OUR APPROACH

Building a solid CRM foundation is no easy task. Organizations must not only identify the best CRM technologies for their business, but must also employ effective change management strategies to align their people and processes with customer relationship goals. Cognizant’s CRM practice possesses significant experience implementing CRM solutions in a variety of industries around the world. We can help your company on a broad range of CRM priorities, from sales management to marketing automation to customer support and service.

We work with a wide range of CRM products. Our services run across the system development lifecycle from development, implementation and maintenance to testing, upgrades and managed services.

Sales Management

Improve customer interactions and boost revenues with sales management tools for compensation, territory management, partner management and sales performance management.

Customer Support & Services

Improve your customer experience by using our case management, field service management and self-service management solutions.

BPM

Automate business processes and increase productivity using proven BPM workflow management tools and integration software packages and our cross-industry expertise.

Marketing Automation

Make sure the right messages are delivered to the right customers through the right channels. Leverage our solutions for campaign management, list management and lead generation.

Enterprise Data Management

Enhance customer relationships with a single, accurate and trustworthy version of your data.

INDUSTRY SOLUTIONS

We offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries.

• Banking & Financial Services
• Customized customer account openings, fraud detection and sales force automation for various brokering products.
• Insurance
• New customer acquisitions, multiple line of business management, agent lifecycle support and streamlined customer claims.
• Energy & Utilities
• Contact center, self service solutions and customer analytics
• Life Sciences & Healthcare
• Key account management solutions, self-service portals, territory alignment applications and business intelligence.
• Technology
• Integrated license and entitlement management solutions.
• Retail & Hospitality
• Full-featured transactional loyalty management