Networking and Strategic Meetings

Networking and Strategic Meetings really different from business-to-consumer (B2C) marketing. After all, B2B marketers have many of the same concerns as their B2C counterparts. Both groups must deal with product development, distribution, branding, and promotion. And the line between B2C and B2B often blurs – for example, Meeting or gathering of same industry peoples.

But there are real differences, especially when the product or service being promoted has a high price tag. It’s a considered purchase with a longer sales process. Instead of promoting a bar of soap that consumers buy in a supermarket, but in meeting can find themselves selling industrial machinery. Before a buyer will make that kind of investment, they need to be sure that the product will actually help their business increase revenue or reduce costs.

How our Strategic meetings are helpful for business:

• B2B products and services may require a more significant investment.
• B2B products and services are often complex with a steep learning curve.
• The B2B evaluation process can be extensive and perhaps include a Request for Proposal (RFP) or Request for Quotation (RFQ).
• The purchasing decision often involves multiple individuals from different departments and levels in the organization.
• Each industry has unique jargon, thought leaders, and cultural conventions that B2B marketers must take into account.

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